Eat JUST recently announced a new partnership with Post Holding’s Michael Foods, one of the largest distributors of eggs to restaurants in the United States.
“For over 100 years, the Michael Foods family of businesses have leveraged quality ingredients and cutting-edge processes to offer the finest products and solutions to their customers,” Josh Tetrick, CEO of Eat JUST, stated. “This partnership adds an innovative new product to their impressive portfolio. Our companies share a great deal in common. We’re fathers and brothers and sisters and mothers, all sharing a belief that the food we eat is one of the most important choices we make. Signing this partnership is one of the proudest moments in our company’s journey to build a better food system.”
According to 92.9 NiN, this new foodservice distributor partnership will help JUST Egg reach more American consumers than ever.
At the same time, it will allow Michael Foods to be the exclusive distributor of JUST Eggs to American restaurants. The source continued stating this opportunity will allow Michael Foods to enter the plant-based food industry and expand its offerings into the more sustainable alternative of plant-based eggs.
“We are excited about this new partnership. Eggs will continue to be a nutritious and affordable staple in America’s diet, and JUST’s plant-based egg products offer a great complement to our value-added eggs by allowing customers to serve every consumer their preference,” Mark Westphal, President of Michael Foods, added. “Working together, we are bringing innovation and options to the food industry.”
Which market will Eat JUST enter next? Deli Market News will continue following the pulse to find out.