Expanded partnerships are often a sign of success, and KeHE Distributors® is building on the blocks of a formidable retail alliance. The distributor recently announced it has gained expanded distribution of natural and specialty product assortments for Publix Supermarkets.
“With a rewarding and long-standing partnership with Publix, we are delighted to increase KeHE’s distribution of natural and specialty items for Publix,” stated Lisa Burke, Vice President of Sales. “This enhanced partnership will allow us to better serve Publix and its customers with innovation and an expanded assortment.”
Through this expanded distribution, KeHE will open its product assortment portfolio to Publix, providing a wider selection of offerings. Optimizing KeHE’s sector expertise, Publix will be able to better meet the consumer demand for rising trends in the specialty and natural sectors and use KeHE’s expansive assortment to better serve their current shoppers.
With a heightened focus on natural, organic, and specialty products, KeHE is dedicated to supporting Publix’s goal of elevating its product selection to its customers, as explained in the release.
To explore more of the distributor’s vast retail network, click here.
As the retailer expands its offerings with the help of this key distribution force, Deli Market News will be here to report on the growth that comes of this strategic alliance.