Two flavor-forward products are coming to the meat case. Kentucky Legend® announced the upcoming launch of its new bourbon barrel smoked ham and bourbon barrel smoked bacon to retail and foodservice customers this fall. These items build on the brand’s heritage and craftsmanship of premium flavor and smoking technique, coupled with its proximity to the world’s bourbon capital.
“Craftmanship has always been the differentiator for Kentucky Legend. That is why it is the country’s leading boneless ham brand. We’re excited to announce the addition of bourbon barrel smoked hams and bacon to our portfolio,” said Eric Sheiss, Executive Vice President. “We worked with partners to upcycle spent and broken bourbon barrels to develop a set of products with smoked characteristics that are different from anything you find on the shelf today.”
According to a press release, these products carry the unique combination of the oak from which the barrels are made, the char on the inside of the barrel, and the subtle complexity of the spicy flavors from the bourbon that has soaked into the wood—sometimes over years.
The new Kentucky Legend Bourbon Barrel Smoked products will be available in:
“Eighty-one percent of consumers surveyed during concept testing agreed the bourbon barrels would give the products unique and delicious flavor,” said Bruce Johnson, Vice President of Marketing and Innovation. “An overwhelming majority [91 percent for ham, 95 percent for bacon] indicated they will purchase the products multiple times per year. We’re excited to fill their appetite for a new and unique flavor profile that isn’t just for special occasions.”
The Kentucky Legend bourbon barrel smoked ham and bacon products will be available starting September 15, 2024.
For more product launches, keep reading DMN.
