For over 70 years, KING’S HAWAIIAN® has delivered irresistibly delicious Hawaiian food and the Aloha spirit to families across the country.
KING’S HAWAIIAN is known and loved for their Original Hawaiian Sweet Rolls, but as the brand has grown, they have expanded into the grilling occasion with Hamburger Buns, Hot Dog Buns, and Slider Buns.
As summer grilling season approaches, KING’S HAWAIIAN is teaming up with the one-and-only Chef Guy Fieri in a breakthrough omnichannel campaign bringing a KING’S HAWAIIAN-exclusive, augmented reality experience to the deli and bakery space.
It’s sure to drive in-store traffic this summer! Here’s What’s In Store.
To help conquer the path-to-purchase and drive solutions, KING’S HAWAIIAN is taking consumers on a scavenger hunt to find their products in-store through an interactive, augmented reality-based experience and sweepstakes, starring the world-famous chef himself!
Created with omnichannel agency partner The Wilson Group, AR platform and creative studio Zappar, and Hood Packaging Corporation, this holistic campaign capitalizes on the latest gaming and cooking trends and speaks to consumers all along their shopping journey.
Each trendsetting display will have a unique QR code with specific Flavor Points assigned to it. When scanned, shoppers will enjoy a one-of-a-kind experience and can enter the “Say Aloha to Flavortown” Sweepstakes.
The bigger the display, the more FLAVOR POINTS shoppers can earn, thus increasing their chances of winning great prizes throughout the promotion.
Be part of the most epic summer event ever and order your traffic-stopping displays by March 5th.
Visit kingshawaiiansummerexperience.com to learn how to order for your store.
Thank you for watching What’s In Store.