If three-time’s the charm, Kraft Heinz’s leadership just got quite the power surge in what it has called a milestone for its turnaround plan. Announcing three new executive appointments, the company’s helm welcomes decades of experience in new President of U.S. Sales Cory Onell, new U.S. Chief Growth Officer Sanjiv Gajiwala, and new Head of U.S. Communications Stephanie Peterson.
Onell brings over 20 years of experience leading sales organizations for Consumer Packaged Goods companies. Having most recently served as Senior Vice President of Sales and the Head of U.S. Retail and Customer and Commercial Teams for the J.M. Smucker Company, Onell’s resume touts successful stints at Campbell Soup Company, Kimberly-Clark Corporation, Mondelēz International, and Kraft Foods.
Now, as head of the U.S. Sales organization, Kraft Heinz said he will be charged with driving customer and channel growth and generating shared value while leveraging the power of the Kraft Heinz portfolio to, according to a press release, reclaim category leadership.
While Onell champions the sales chapter, Gajiwala will power up consumer focus in a newly created role for the company. Gajiwala joins Kraft Heinz from Mike's Hard Lemonade Co., a leader in the Flavored Malt Beverage category, where most recently he served as Senior Vice President of Marketing.
Now, the team said he will leverage rich insights and analytics, leading the charge in commercializing breakthrough innovations that speak directly to consumer needs and differentiate Kraft Heinz.
Likewise, he is expected to apply a strategic omnichannel approach to help bring the company’s beloved brands to life in new and exciting ways.
Peterson, too, will be looking to an omni-channel approach as she leads all internal and external communication efforts for the Zone business. Making a quick leap in the company, Peterson joined Kraft Heinz at the end of May as its first Head of U.S. Communications. Before that, she had held down senior-level communications roles at PepsiCo, KIND Snacks, and, most recently, IHOP Restaurants, where she led the communications function, spearheading executive visibility and franchisee communications, as well as multi-faceted PR campaigns and experiential marketing initiatives which Kraft Heinz said turned the iconic breakfast chain into one of the most relevant pop-culture brands of the last decade.
All three leaders will report directly to U.S. Zone President Carlos Abrams-Rivera.
“I am thrilled to welcome Cory, Sanjiv, and Stephanie to the Kraft Heinz family and believe they will add tremendous value to our business by helping accelerate our transformation agenda and drive growth,” said Abrams-Rivera. “With their inclusion in our U.S. Leadership Team, we’re adding critical, best-in-class Sales, Marketing, and Communications capabilities that will help us build a new Kraft Heinz fueled by innovation, insights, and agility.”
How will these three new executives affect the brand’s strategic moves? Deli Market News will continue to report.