As Kraft Heinz continues to build out its operations in a bid for aggressive growth, its CEO Miguel Patricio recently announced the appointment of Carlos Abrams-Rivera to the role of U.S. Zone President. Effective February 3, 2020, Abrams-Rivera will lead all U.S. business operations.
“The U.S. represents the majority of our company’s overall business, so this is an enormously important role. I have every confidence that Carlos is the visionary leader we need to drive the U.S. business forward at this moment of transformation,” said Patricio in a recent press release. “Carlos has successfully implemented a strategic approach to reinvigorating brands and has a strong track record of growing businesses with a consumer-first focus to consistently drive strong business results.”
Throughout his two-decade-long career, Abrams-Rivera has worked with a variety of food giants such as Campbell Soup Company, Mondelēz International, and Kraft Foods. He joined Campbell in 2015 and most recently served as Executive Vice President and President, Campbell Snacks, a new division that represents nearly 50 percent of Campbell’s annual sales.
Previously, Abrams-Rivera was President of Campbell’s Pepperidge Farm subsidiary, where he improved the results of this iconic business, driving consistent profitable growth.
“I am honored to step into the role of U.S. Zone President and look forward to working closely with Miguel and the strong, capable senior leaders he’s assembled at Kraft Heinz,” said Abrams-Rivera. “I’m also very excited to bring my consumer insights passion to drive growth for so many world-class brands, many of which are already very familiar to me.”
His roles at Mondelēz International from 2012-2015 included President of Gum & Candy for Mondelēz Latin America; President, Mondelēz Mexico; Senior Vice President, Global Beverages; and Senior Vice President, Marketing and Strategy for Developing Markets.
Abrams-Rivera began his career at Kraft Foods and held numerous roles from 1998 to 2012, including Senior Vice President, Marketing and Strategy for Developing Markets; Vice President, Nabisco Savory Snacks; and Vice President, Global Biscuits Brands. He also led the development of iconic brands in Cheese, Enhancers, Frozen Pizza, and Oscar Mayer businesses.
Congratulations to Carlos on this new position! Keep reading Deli Market News as we continue to report on the latest in executive appointments and more.