KRAVE’s ambitious growth strategy is taking shape right before our eyes. Recently, the company announced Shaun White would be joining the team as an investor and brand ambassador, shortly before revealing an innovative new rebrand. Now, the better-for-you jerky purveyor has announced the promotion of Steele Meisinger to Vice President of Marketing.
“I am thrilled to step into my new role at KRAVE. This team has accomplished so much in the past year, and my goal for KRAVE is to focus on quality and authenticity to drive growth and success while helping the brand stand out from the crowded market,” said Meisinger. “KRAVE is at the forefront of snack innovation, and we are constantly producing creative ideas to leverage the brand. In my new role, I look forward to implementing these ideas and seeing what fun, on-brand activations we come up with next.”
Meisinger has years of marketing experience, three of which have been dedicated to her role at KRAVE, according to a recent company release.
In her new position, Meisinger will be responsible for leveraging the strong foundation, quality, and authenticity of KRAVE while growing the brand through strategic, differentiated, and innovative activations.
During her time with KRAVE, Meisinger has played an integral role in creating and implementing an ambitious brand strategy that cemented KRAVE as the first jerky brand to specifically target and appeal to female consumers in the better-for-you space, the release noted. She now leads the marketing team as Rusti Porter, the company’s former Chief Brand Officer, advances into an advisory role.
We here at Deli Market News offer our biggest congratulations to Steele Meisinger as she steps in to push this company to new heights.