Though the trend over the last couple of years was for grocery retailers to downsize their formats, many of our industry's frontrunners are reevaluating that approach. Kroger, for example, last week, revealed that it has shuttered its Fresh Eats MKT format stores in Columbus, Ohio. The move facilitates the grocer's exit from the convenience store sector.
“As part of a portfolio review, we have made the decision to discontinue the Fresh Eats MKT concept,” Kroger explained in a statement to NBC 4. “From the pilot, we have learned many things about how to provide quality, fresh, and new foods to our customers. We will incorporate these learnings in other parts of our business.”
As we reported on our sister site, AndNowUKnow, Kroger debuted the c-store format in 2017, during a time when the retailer still operated hundreds of convenience stores. Less than a year after launching Fresh Eats MKT, Kroger sold its entire c-store operations to EG Group for over $2 billion. The Fresh Eats concept never expanded beyond Columbus, Ohio.
Because this is a grocery retailer we're talking about, we can only assume that Kroger is now merely biding time for its next innovation. After all, retailers need the push and pull of consumer interest to determine where they go next. Wherever that direction leads grocery's biggest players, Deli Market News will be here, reporting on the latest.