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Lactalis Canada Launches  New Plant-Based Brand for Canadians; Mark Taylor and Nathalie Cusson Share

Lactalis Canada Launches New Plant-Based Brand for Canadians; Mark Taylor and Nathalie Cusson Share


TORONTO, CANADA
Thursday, May 23rd, 2024

Like its name, your shoppers are sure to enjoy the new plant-based drinks by Lactalis Canada. The Canadian dairy leader behind iconic brands like Cracker Barrel, Black Diamond, Balderson, Astro, and Lactantia and a subsidiary of Lactalis Group, the company announced the launch of its new plant-based brand Enjoy!

Mark Taylor, President and Chief Executive Officer, Lactalis Canada“We are delighted to make a splash with the launch of Enjoy! which only further complements Lactalis Canada’s wide-ranging portfolio of now 20 iconic consumer brands and expands our plant-based offering to Canadian consumers by leveraging our expertise in this dairy-free category,” said Mark Taylor, President and Chief Executive Officer.

According to a press release, the launch will feature six SKUs including:

  • Unsweetened Oat
  • Unsweetened Oat Vanilla
  • Unsweetened Almond
  • Unsweetened Almond Vanilla
  • Unsweetened Hazelnut
  • Unsweetened Hazelnut & Oat

Nathalie Cusson, General Manager, Lactalis Canada“As nutritious, high protein, unsweetened beverages, Enjoy! responds to a growing consumer demand for plant-based options that taste great and have positive health impacts including non-GMO and gluten free certification with no artificial colors, preservatives or flavors,” said Nathalie Cusson, General Manager. “What sets Enjoy! apart is its uniquely high protein content which consumers are increasingly desiring in their daily diet.”

In addition, this made-in-Canada product partners with 1% For The Planet global organization, whose members contribute at least one percent of annual revenue to environmental causes, as well as the Sustainable Forestry Initiative (SFI) for packaging.

The Canadian dairy leader announced the launch of its new plant-based brand Enjoy!

With a newly converted 33,150-square-foot production facility in Sudbury, Ontario—which is fully operational as a dedicated plant-based manufacturing plant—Lactalis Canada said that it looks forward to playing a vital role in the region through its economic and social contribution.

Enjoy! is plant-based and offers 8 grams of protein per serving, with a lovely creamy texture that froths nicely. Health-conscious shoppers will certainly get what they need from this new launch.

Lactalis Group
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