Lidl is hitting the road in order to ensure all of its consumers have access to fresh groceries and essentials. The retailer recently launched a new program—a mobile grocery service of sorts—to help seniors in Virginia Beach, Hampton, Norfolk, and Chesapeake, Virginia, get much-needed grocery store items.
In a report from local news source WTKR 3, Lidl noted that it is committed to protecting the health and safety of customers and decided to use its food truck—which had previously been un-used—to help those at high risk for severe illness. The Lidl food truck will make special deliveries without any service fees to several retirement communities in the areas mentioned above.
Delivery has become a vital part of the fight against COVID-19, as more consumers are remaining within their homes in a bid to flatten the curve. In order to keep up with surging demand, retailers like Lidl are introducing innovative grocery formats. Other retailers, like H-E-B, are doubling down on delivery in different ways as a means of keeping communities well-fed and well-stocked during this crisis.
What other new and unique grocery formats are retailers cooking up to mitigate the challenges presented by the development of COVID-19? Deli Market News will continue to report.