The plant-based movement is here to stay, and retailers and consumers alike are seeking out diversity on the market that piques interests while also providing value. LIVEKINDLY Collective is offering the industry the variety it needs with its portfolio of brands Oumph!, The Fry Family Food Co., LikeMeat, and No Meat. I got in touch with Marketing Director Emily Klooster to learn more about the wide-reaching collective and its mission to expand this dynamic sector.
“As a collective of Founders, entrepreneurs, and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale. Through our portfolio of brands, LIVEKINDLY Collective is providing consumers around the world with healthy, sustainable, and delicious food options,” Emily tells me. “Furthermore, the company is the voice of the plant-based movement as it communicates informative, entertaining, and inspiring content through its media and lifestyle platform, LIVEKINDLY.”
Founded in March 2020 by Roger Lienhard of the Blue Horizon Group, LIVEKINDLY Collective operates on the belief that plant-based alternatives have the power to make the global food system sustainable. With the aim to accelerate the global food industry into a healthier, more sustainable, and kinder food system, the collective partners with companies across the value chain with like minds: dedicated to providing clean-label options, reducing reliance on animals, and increased environmental sustainability.
Organizations such as PURIS, Rival Foods, and SAP support the Collective on its mission of changing the future.
“Through our purpose-driven business model that brings together global business leaders, founders, and entrepreneurs, LIVEKINDLY Collective is the only plant-based company to own and operate across the entire value chain, from seed to fork,” Emily continued. “LIVEKINDLY Collective is on track to become one of the world’s largest plant-based food companies.”
To date, the collective has seen remarkable progress during its short time. The company has undergone several expansions, invested in its brands’ portfolio, and explored new markets. Such milestones include expansions into China and the USA as well as recently acquiring its fourth brand, No Meat. It’s no wonder that LIVEKINDLY Collective has caught the industry’s eye and has received substantial investments to accelerate its mission.
With the rising interest in plant-based and the company, LIVEKINDLY Collective has saved over 3.2 million animals, over 80,000 tons of carbon dioxide, and over 40 billion liters of water in 2020 alone. And as the company continues to gain momentum, new goals have been set to further its sustainability-driven mission.
“As part of the collective’s ambition to scale regenerative farming practices to secure sustainable raw materials and biodiversity, the company aims to scale carbon positive Yellow Pea farming to 900+ acres this year,” Emily elaborates. “LIVEKINDLY Collective pledges to make plant-based living the new norm and is a force for good. Plant-based alternatives have the power to make the global food system sustainable without the need for animals or the depletion of natural resources.”
Looking for more diverse and industry-shaking products to hit the market? Keep an eye out for Deli Market News as we continue to report.