Earlier this year, Mama Lupe’s demonstrated its prowess in the tortilla space with the release of one of the industry’s first Zero Net Carb flour tortillas and a popular Low Carb Whole Wheat flour tortilla. This launch seems to only be the beginning of a string of innovations coming from the company, which has just debuted a line of flavored tortillas set to roll out this month in Walmart stores across the United States.
“These new flavored tortillas are so versatile and so much fun,” said Juan Guardiola, President of Mama Lupe’s. “Consumers today want great flavor and great products at an approachable value, and these products deliver.”
The creative new lineup is presented under the ‘Flavor Pack’ sub-brand, featuring inventive flavors like chocolate, churro, ranch, BBQ, pumpkin spice, and buffalo spice.
“We are so excited that Walmart has launched this new Flavor Pack line in over 3,000 stores across the country,” added Gary Brown, Head of Sales for the company. “Our flavored tortillas open the door for so much fun recipe experimentation. These tortillas taste great as a snack by themselves or when paired with different ingredients than we normally associate with tortillas.”
For sale at only $2.98 per package, Flavor Pack presents an incredible value for customers looking for a fun and unique way to create a new at-home meal or snacking experience, a press release stated.
“We just hope people give these flavored tortillas a try. They are different, but once you try them, you’ll be dreaming of the fun ways to use them in your everyday cooking,” said Brown. He continued, “Flavor Pack lets even the busiest or most timid cooks add a dash of creativity to their routine.”
Tortilla King is part of Flagship Food Group, a scaled, diversified food company with a focus on premium and Hispanic foods that oversees other brands including La Tortilla Factory, 505 Southwestern, Lilly B’s, and more.
“At Flagship, we have developed nearly 50 new innovative food items in the past year. The Mama Lupe’s Flavor Pack line is a highlight of these new products,” commented Forrest Kragten, Chief Executive Officer of La Tortilla Factory, a sister company of Tortilla King.
Keep a tab on all the latest launches with us here at Deli Market News.