This year, Valentine’s Day is looking a bit different, but that’s not stopping our industry from bringing the best it has to offer. Mason Dixie Foods is pulling out all the stops as it is rolling out four new Valentine’s Day packages to elevate gift-giving to another level.
“The bundles are a way for us to engage consumer trial in a meaningful way and get them interested in the products enough to request their placement at their favorite grocers,” Ayeshah Abuelhiga, Founder and CEO, tells me. “This is more of an opportunity to expand distribution in our current offering and enhance trial beyond our legacy biscuits.”
Fun, convenient, and mission-driven, these packages fall under four themes, including:
Each package is specially curated with unique and exciting components ranging from the company’s signature scratch-made products to specialty snacks and meats. To bring this eclectic gathering together, Mason Dixie has teamed up with clean-label providers and small businesses that are woman- or BIPOC-owned businesses.
“We wanted to spread the love and create some exposure to other brands we care about,” Ayeshah explains. “Collectively, if we all do well, we can impact more change to the grocery aisle.”
Debuting just before Valentine’s Day, the new bundles offer a great alternative for distant celebration, allowing consumers to eliminate planning, prepping, and shopping. Click here to view all there is to offer.
With this top-dollar holiday fast approaching, what can we expect next from the specialty, dairy, and deli industry? Deli Market News will continue to report.