Meijer recently announced the expansion of its home delivery service area, tripling its range from an approximate 20-minute radius from its stores to 60 minutes. This extended delivery zone makes the popular service available to nearly four million additional households in rural and urban areas across the Midwest, with items delivered in as little as three hours.
"We heard from many customers that were interested in using home delivery to make their grocery shopping more convenient but couldn't because they were outside of the delivery range," said Emily Henao, Vice President of Digital Experience at Meijer. "We know our customers are busier than ever, and this expansion gives us a unique opportunity to make their lives easier."
According to a press release, customers can verify whether they are in a delivery area through the Meijer app or online by navigating to "Delivery" and then adding their address.
To encourage customers to try the service, Meijer is offering free home delivery in the extended zone to those who purchase at least $35 in pet or beauty products or $50 in general merchandise, through February 1, 2025. After the promotion expires, customers in the extended home delivery zone will see an extended range delivery fee. Customers using SNAP benefits can continue to receive free home delivery in the extended zone after the promotion ends.
As the release went on to explain, Meijer first launched home delivery in the Detroit market in 2016 and gradually broadened the service's availability across its Midwest footprint over the next few years. When the pandemic increased demand for grocery delivery, the retailer expanded its hours to allow more customers to take advantage of the service.
Today, all Meijer Grocery stores and supercenters offer home delivery. The retailer also offers pickup and Shop & Scan, to provide more options for customers to shop in the way that best fits their needs.
Deli Market News will continue to cover retail programs like this, so stay tuned.
