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Michel et Augustin Launches a New Flavor

Michel et Augustin Launches a New Flavor

Tuesday, October 22nd, 2019

Back in August, I got the chance to speak with Michel et Augustin CEO Evan Holod about the company’s unique line of shortbread cookie offerings. Evan said the company had gone in on a new flavor this summer: the Triple Chocolate cookie square. No one asked, but I’ve just been twiddling my thumbs over here in anticipation of the new flavor. Twiddle no more, wee thumbs. The Triple Chocolate cookie squares have arrived, and they’re even more decadent than I ever could have imagined.

Evan Holod, CEO, Michel et Augustin“Triple Chocolate was inspired by America’s love of chocolate and it’s our first innovation to be sold exclusively in the U.S. We went all in on this supremely decadent cookie by giving it three deliciously unique textures. The buttery base, made with Dutch Cocoa, is flooded with a dark chocolate ganache and then topped with a sprinkle of crunchy cocoa nibs,” said Evan.

Every Michel et Augustin cookie is made with real chocolate, French butter, and flour, and contains no preservatives, artificial sweeteners, or artificial flavors or dyes. Not to mention that they’re finished off with a sprinkle of “amour” that makes me want to kiss my fingertips in true European style.

This treat has a chocolate cookie base, dark chocolate ganache, and is topped with cocoa nibs

I had the opportunity to taste the new flavor and I must say, it is exquisite. It joins a lineup of delicious recipes including Dark Chocolate with a Pinch of Sea Salt, Milk Chocolate with Melty Caramel, and Chocolate with Toasted Hazelnuts, all of which rocked my world.

You can now purchase Triple Chocolate and other Michel et Augustin flavors at select retailers around the country and via Amazon. So, my virtual shopping cart just got a little heavier. For more of the most delicious developments in the industry, keep reading Deli Market News.

Michel et Augustin