As the industry preps for its Las Vegas trip for the Winter Fancy Food Show, Deli Market News has been finding the scoop on what attendees can expect on the show floor. Touching base with Mifroma, I learned about the company’s updated fondue packaging and Do You Fondue program.
“As the leader in melting cheese innovation, the packaging was updated to refresh and modernize our image, highlighting the quality of the products we sell,” stated Isabelle Schilt, Key Account Manager. “The consumption of fondue has continued to grow in the last 10 years in the USA. It has become much more than a traditional dinner eaten on ski vacations or in a hot pot. Cheese fondue has become versatile, used as an ingredient, snack, alternative dipping and can slowly be seen as a category.”
This packaging update can be seen across Mifroma’s formats, from its classic 14 oz box to its microwaveable 3.5 oz cup and its new chocolate fondue cup—also microwaveable.
In this category evolution, Mifroma embraced the need to refresh and adapt its packaging.
“We also updated our program and communication around Mifroma Fondues and its versatility,” added Isabelle. “‘We have completed our message from ‘Show us how you fondue,’ to ‘Where does fondue transport you?’ and how creative can shoppers be with our fondues.”
The How Do You Fondue is a retail POS program, which Mifroma has added new video content and a refreshed message to encourage consumers to fondue from anywhere.
“Mifroma USA is one of the leading importers of cheeses from Switzerland,” Isabelle noted, explaining why the company is a must-see for those attending WFFS. “We have a wide offering of traditional, AOP cheeses as well as specialty and innovative items like our Fondue Express, which comes in a microwavable cup! Our fondue is one of the only fondues on the market that features AOP cheeses in the ingredients, a testament to the care and quality we strive to bring to the market. We pride ourselves in offering the highest quality, sourcing only from Swiss dairy farmers who have passed their cheesemaking expertise down from generation to generation.”
Attending WFFS is a key part of Mifroma’s strategy, as it is important to highlight this dedication to excellence.
“The show allows us the opportunity to meet with existing and new customers as well as showcase new product and packaging innovations. It is important for us to be present and show our presence to our partners. Despite the health context and adaptations that have forced us to adapt our relationships and means of communication with our customers and partners; we still believe, and perhaps even more than before, in the importance and predominance of these relationships,” Isabelle concluded. “Our partnerships have never been stronger than through the toughest challenges.”
To see Mifroma’s innovations for yourself, be sure to stop by booth #2109.
