Sweet and spicy is among the top flavor combinations in my opinion—and many consumers agree, seeking out delicious options that pack a flavorful kick and a sweet sensation. Mike’s Hot Honey® is an expert in this space, and the supplier is introducing more consumers to a coveted product through its recent partnership with Fatburger. For a limited time, Fatburger will offer the Mike’s Hot Honey Crispy Chicken Sandwich online and in-store at participating locations.
“Partnering with Fatburger, an iconic [Los Angeles, California] brand, is a dream come true for me,” said Mike Kurtz, Founder of Mike’s Hot Honey. “I still vividly remember my maiden voyage to Fatburger on my first trip to LA, and it’s always a regular stop whenever I’m in town. Fatburger is a part of LA culture, and we’re very excited to share this new sandwich and our Hot Honey with Fatburger fans!”
According to a press release, the Mike’s Hot Honey Crispy Chicken Sandwich features Fatburger’s signature hand-breaded, crispy chicken breast with pickles, bacon, and a generous drizzle of Mike’s Hot Honey to deliver a perfect balance of sweetness and heat. The collaboration represents a flavorful union of the East and West Coasts, with the hot honey originating in New York, and Fatburger’s classic Los Angeles fare.
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Consumers in the Los Angeles area will be able to indulge in this delicious sandwich, while also scoring new swag, such as branded bucket hats, fanny packs, and more, at the launch event taking place at Fatburger Ladera Heights on June 24.
“The Mike’s Hot Honey Crispy Chicken Sandwich is the perfect addition to our menu for the summer, adding a sweet and spicy kick to our already delicious chicken sandwich,” said Taylor Fischer, Director of Marketing for FAT Brands. “The Mike’s Hot Honey team has been a great partner in bringing this limited-time offering to life, and we can’t wait for both of our fan bases to get their hands on this hot new drip.”
This sweet and spicy mash-up is sure to drive consumer awareness for this innovative honey brand, and Deli Market News will be here to report on the growth of these companies and more.