Mondelēz International is stirring the proverbial pot in a good way as its innovation and venture hub SnackFutures announced it has selected its inaugural class of the CoLab start-up engagement program. Nine well-being snack start-up brands will participate in a 12-week program designed to help them accelerate their growth while also receiving a $20,000 grant each.
“We couldn’t have asked for a better representation of what the future of snacking holds,” said Brigette Wolf, Global Head of SnackFutures, Mondelēz International. “The founders are so inspiring and passionate about what they are doing. Working with them as part of the CoLab program is going to move the needle on their brands, support our innovation agenda, and ultimately help deliver on consumers’ desire for people and planet-friendly snacking.”
The CoLab program, which launched earlier this year, is deliberately designed to be a collaborative effort between entrepreneurs and the Mondelēz International ecosystem to drive mutual growth. SnackFutures will provide participating start-ups with tools, technologies, and access to networks and industry expertise, while also gaining insights, capabilities, and prospective investment opportunities. It’s also yet another demonstration of SnackFutures’ mission to create a snacking world that is good for people, kind to the planet, and deliciously fun by bringing “big and small” together to push the boundaries of what’s possible in well-being snacking.
According to the release, the application and interview process resulted in a diverse group of snack brands with different formats, well-being propositions, revenues, and distribution footprints. These exciting companies also represent a diverse founders’ group, including a number of women and people of color, each with a unique and authentic story behind their brands.
SnackFutures’ inaugural 2021 CoLab class participants are:
The CoLab program will begin in June with initial programming taking place virtually. For more information on these up-and-coming brands, click here.
As we eagerly await these new start-ups to take flight, keep reading Deli Market News for the latest in the industry.