Who knew something as glorious as a National Deli Meat Month existed? For those of us not in the know, the National Pork Board and North American Meat Institute (NAMI) have partnered to promote this month-long celebration.
"March is a great time for Deli Meat Month because it's also National Nutrition Month," said Chris Jones, Director, Marketing Strategy at the National Pork Board, in a recent press release. "Deli meats provide a convenient source of protein, vitamins, and minerals."
NAMI has created a significant outreach campaign directed to retailers, health professionals, dietitians, restaurateurs, and consumers to encourage them to enjoy their favorite deli meats.
The centerpiece of this effort is a newly created website, which provides a multitude of resources, including infographics, fact sheets, nutrition information, and the latest news.
"This month and every month, it is meaningful to note that prepared meats such as deli meats are an important part of meat's sustainability story," said Eric Mittenthal, Vice President of Sustainability for NAMI. "Animals produce far more than steaks, chops, and roasts. Deli and other prepared meats provide nutrient, protein-dense foods while allowing the industry to utilize more of every animal we harvest. This category contributes greatly to animal agriculture's ethical, nose-to-tail sustainability story."
The main point of the partnership is to highlight the diversity of the deli meats category. When it comes to meeting nutrition needs, tastes, budgets, and personal preferences, the deli has got your back. Thousands of products have become readily available in the meat case and include options that are low- and reduced-sodium, low- and reduced-fat, organic, grass-fed, American Heart Association certified, Kosher, and more.
Here’s to celebrating National Deli Meat Month!