As snacking becomes an ever-growing category, Nature’s Bakery is solidifying its grasp as it recently launched its Baked-Ins. Known for its Fig Bars and other soft-baked snacks, the brand will now also be known for its organic baked snack bar.
“There’s something about classic baked goods that provides us with a sense of comfort. When developing Baked-Ins, we wanted to make sure we packed in nature’s greatest ingredients in every bite without compromising the familiar tastes we crave,” shared Vilma Livas, CMO. “It’s a win for parents everywhere! The magic is that you can’t even taste the secret goodness, and that’s what makes these snacks seriously good.”
What is that secret goodness? The brand’s first organic launch stands out because it features real fruits and veggies in every bite. According to the release, Baked-Ins combine whole grain oats, sweet potato, kale, carrot, and apple into a better-for-you snack inspired by home-baked favorites like Banana Chocolate Chip bread and Chocolate Oat loaf. Both flavors offer 3g of fiber and 9g of whole grains—creating a seriously good snack for the whole family.
As a leader in family-friendly snacking, Nature’s Bakery aims to meet the needs of consumers who are increasingly looking for better-for-you snacks that do not compromise on taste. In a consumer survey conducted by Nature’s Bakery, 82 percent of participants believe that the addition of organic fruits and veggies you won’t see or taste is a way to make snacking more nutritious and purposeful. Baked-Ins are a convenient anytime snack made with real ingredients that taste as good as they make you feel.
Like all Nature’s Bakery snack varieties, Baked-Ins are plant-based; Non-GMO Project Verified; made without artificial flavors, colors, or preservatives; and cater to a variety of dietary needs such as nut-free, dairy-free, soy-free, and are Certified Organic. Baked-Ins are available now at national retailers including Target, Kroger, and Publix and online at Nature’s Bakery website and at Amazon.
Where will we see organic pop up next? Deli Market News will report.