Did we just get more to be excited about? La Tortilla Factory, a brand under Insignia International, has launched Tradición—a brand new line of corn and flour tortillas.
“Insignia International is forging a new frontier of flavor in the Hispanic food space, and Tradición tortillas stand out among the competition,” said Adam Butler, Chief Executive Officer of Insignia International. “These tortillas are complete and balanced with an uncomplicated intensity - you’d never know it takes such hard work to create something this simple.”
The new flavors of Tradición tortillas include Fajita, Soft Yellow Corn Tortillas, Soft White Corn Tortillas, Burrito Flour Tortillas, and Soft Taco Flour Tortillas. Decades of tortilla mastery culminated in what the company described as an authentic, traditional, no-frills tortilla line that brings out an artisanal taste once found only at the corner tortilleria or homemade in the family kitchen.
Tradición tortillas are now available in most major Northern California grocery chains including Safeway, Albertsons, Raley’s, Save Mart and Lucky, as well as select stores in Southern California and Texas, with expanding distribution in the works.
According to a press release, Tradición’s packaging is embellished with bright colors to represent the majestic landscape and stunning scenery of pastoral Mexico, which is the source of inspiration for the brand.
Be sure to stock all five new flavors for shoppers who enjoy Hispanic cuisine.
