A mash-up I certainly didn’t see coming is upon us, and yep, I’m talking about the collaboration between Nothing Bundt Cakes and Pop-Tarts®. The two have joined forces to release a new cake flavor: Nothing Bundt Cakes' Frosted Strawberry Pop-Tarts.
"Our collaboration with Pop-Tarts brings a classic, nostalgic taste to our Bundtlets to create a one-of-a-kind snack," said Claire Jessen, Vice President of Culinary, Nothing Bundt Cakes. "Our crazy good Frosted Strawberry Pop-Tarts flavor is reminiscent of coming home from school hungry and grabbing a satisfying, sweet little treat from the pantry to keep you happy 'til dinner."
The limited-edition flavor is available until September 1, 2024, while supplies last.
According to a press release, it is only available only in the brand's personal-size Bundtlet and features strawberry cake baked with Frosted Strawberry Pop-Tarts pieces. The cake is crowned with signature cream cheese frosting and then topped with confetti sprinkles and a Frosted Strawberry Pop-Tarts Pastry Bite.
"Pop-Tarts have long been a fan favorite at breakfast and beyond. We are excited to partner with Nothing Bundt Cakes to showcase how the iconic brand doesn't just belong in the toaster—it can be used to transform menus and provide inspiration for unique concepts," said Michelle Barnes, Director of Commercial Strategy, Kellanova Away From Home, the brand’s parent company. "This unexpected, limited-time offering from Nothing Bundt Cakes is sure to delight fans of both brands while still delivering the great taste consumers know and love."
For more information regarding this launch, click here.
Deli Market News is on the hunt for the latest trends and collaborations across foodservice, so stay tuned.
