Books, biscuits, and best friends is a recipe for success. Partnering with Betches Media, Nutella® Biscuits launched an exclusive book club series that pairs books with the crunchy, golden cookies we associate with Nutella.
"Nutella Biscuits are the perfect snack to share at club gatherings, so we're very excited to be teaming up with Betches for this exclusive book club series to encourage new connections," said Heather Ward, Senior Brand Manager at Ferrero USA, the parent company of the Nutella brand. "We look forward to the many club discussions and conversations that will be enjoyed over a shared bag of Nutella Biscuits."
According to a press release, the club kicked off on October 28, 2024, at Bibliotheque in New York City.
All fans are encouraged to grab their books, biscuits, and besties and follow along as the Betches Co-Founders unpack different themes from Olivia Muenter’s popular thriller Such A Bad Influence on a custom podcast miniseries starting November 11.
"We're thrilled to be partnering with such an exciting and delicious brand to deliver the first-ever Betches Book Club," said Arisara Srisethnil, Vice President of Marketing, Betches. "Betches was founded in friendship and fosters connection and community, so when we created the idea of this book club together to pair with Nutella Biscuits, it felt like the perfect fit.”
For more information about the collaboration, click here.
As always, Deli Market News will be keeping its eyes peeled on the latest industry collabs.
