If you know me, then you know that my ears perk up at even the slight mention of coffee. However, we at Deli Market News have more exciting things to share than just a good cup of joe, as Oatly has unveiled a recent partnership with Starbucks, which will now be offering its products alongside new spring menu items at its stores nationwide.
“We know from experience that we’re in the midst of a plant-based revolution,” said Oatly CEO Toni Petersson. “People everywhere are looking for ways to eat and drink that are better for them and for the planet they live on. Oatly exists to make it easy for people to make those choices every day, with every cup of coffee. We’re excited to be part of Starbucks’ ongoing commitment to sustainability. With this next step, together we’re able to reach that many more people across the U.S. with oat milk and in doing so, continue to do great things for the planet.”
As a result of the partnership, Oatly oat milk will be available year-round as part of Starbucks’ core U.S. menu, according to a press release. The creamy, plant-based milk pairs perfectly with the company’s espresso, including its new Iced Brown Sugar Oatmilk Shaken Espresso and Honey Oatmilk Latte.
“We’re pleased to bring Oatly oat milk to Starbucks stores nationwide in the U.S., something our customers have asked for as they increasingly seek a variety of plant-based choices,” said Luigi Bonini, Senior Vice President of Global Product Innovation at Starbucks. “When selecting an oat milk, we looked for a high-quality ingredient that is not only delicious but also complements our coffees and inspires new handcrafted beverages like the Iced Brown Sugar Oatmilk Shaken Espresso and Honey Oatmilk Latte. Oatly’s oat milk has a smooth and velvety texture, foams beautifully, and pairs perfectly in our light and dark roast coffees, opening up new possibilities for beverage innovation at Starbucks.”
The addition of Oatly to the Starbucks U.S. menu is the latest step in the coffee brand’s commitment to being a resource-positive company and reducing its carbon footprint by 50 percent.
Starbucks originally rolled out Oatly products to its locations across the Mid-West and California regions and, following positive Starbucks partner and customer feedback, the company adopted the brand as its fourth non-dairy milk alternative available for customers across the U.S. to enjoy.
As more delicious specialty, dairy, and deli products make their way into the foodservice sector, Deli Market News will be here to report.