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Old Trapper Debuts New Product Nationwide; Robert Leary Shares

Old Trapper Debuts New Product Nationwide; Robert Leary Shares


FOREST GROVE, OR
Wednesday, April 20th, 2022

Easy, portable, and delicious. Jerky has been known far and wide as a quick and high-protein snack, and now, Old Trapper fans can buy one bag big enough to share—depending on if they want to share at all. The jerky purveyor recently announced its 18 oz bags of beef jerky, debuting nationwide in grocery, club, and convenience stores.

Robert Leary, Chief Marketing Officer, Old Trapper“As the second-largest beef jerky brand in the world, we listen closely to what our customers are wanting, and they have told us they want more beef jerky in the bag,” said Robert Leary, Chief Marketing Officer of Old Trapper. “Now available nationwide, not only is this the largest bag available today, but each piece of beef jerky in an Old Trapper 18 oz package is tender, deliciously savory, and smoked to perfection.”

I can already hear the packages hitting the carts in my head. Allegedly the largest package on the market to date, Old Trapper’s family size is a result of consumer demand for larger, sharing-sized bags. Shoppers can find signature flavors such as Old Fashioned, Peppered, Teriyaki, and Hot & Spicy heading the new format. I can only imagine as more consumers learn about the new bigger size, the demand for more flavors will soon come.

Old Trapper recently announced its 18 oz bags of beef jerky, debuting nationwide in grocery, club, and convenience stores

The jerky is packed full of the highest quality beef where every single piece is tender and delicious and in Old Trapper’s signature transparent bag so that consumers can clearly see what they are getting. Now available nationwide, Old Trapper’s new format comes with an MSRP of $21.99.

Recently recognized as one of the best beef jerkys by Taste of Home Magazine, noted the release, Old Trapper’s commitment to quality and transparency is clear. The 18 oz bag was designed to provide consumers with a bag big enough for sharing and is the perfect snack for road trips, taking to outdoor activities, and stocking pantries.

Deli Market News will keep our eyes and taste buds open as new products hit the shelf.

Old Trapper
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