Maybe it was the uptick in road trips or maybe it was the increase in at-home snacking—maybe it was both. Whatever the reason, Old Trapper has announced growth of over 30 percent in 2021, outpacing category growth for its third consecutive year despite the myriad of supply chain challenges and rising cost of raw materials.
"Brands across the globe are dealing with unprecedented challenges related to the pandemic, and we are proud to be reporting our continued growth in both revenue and innovation," said Robert Leary, Chief Marketing Officer. "Our commitment to producing the highest quality product for our partners and customers keeps us focused during difficult times and successfully operating despite challenges."
During 2021, Old Trapper saw an increase of over 30 percent in logistics costs and a delay in two of its new packaging lines that were originally slated for May, but didn’t end up being completed until October, a press release revealed. In spite of these hurdles, the company came out ahead, launching the new packaging lines before year’s end and increasing packaging capacity by more than 40 percent.
Continuing this momentum, the jerky supplier has announced it will add additional smokehouses to its network, raising its smokehouse capacity by 40 percent.
“During 2021, we introduced our single serve beef stick, and our 15 oz big bag of sticks featuring a reformatted snackable stick size and gusseted packaging. We also expanded our sponsorships throughout the sports and outdoor markets to further increase the overall visibility of the Old Trapper brand,” added Leary. “Going into 2022, our focus is on increasing our packaging and production capacity to continue our growth momentum and lead the beef jerky industry with innovation and a superior product. We are committed to keeping a shelf-stable, protein-rich meat snack available during these times, and we think our customers really appreciate that.”
With its growth strategy already moving full steam ahead, how will Old Trapper use this force to expand in 2022? Keep reading Deli Market News as we bring you updates.