National Salami Day is not just a boon for consumers, it is a holiday built for retail opportunities, foodservice advantages, and influencer magnitude. And Olli Salumeria is going big.
So, what exactly does “big” look like, you ask?
“At Olli Salumeria, we’re always looking for fun new reasons to introduce Americans to the sweeter, less-acidic taste of our slow-cured Italian salami–so what better opportunity than National Salami Day?” said Founder and President Oliviero Colmignoli. “Beyond our national fans, we wanted to offer something special to our salami-loving neighbors right here in San Diego County.”
With the kick-off already in the works, Colmignoli is extending a delightful gift and offering to send free samples of his coveted slow-cured salami to other Olli lovers in the U.S. named Oliver (or Olivia). In order to qualify for such a prize—minus the name association, of course—they must complete a request on Olli’s Instagram or Facebook page through September 7, according to a press release.
To qualify for the free salami, participants must click the link in the bio on Olli's Instagram page, or a similar button on the OLLI Salumeria Facebook page to find out more.
All those who enter to win can look forward to the chance to receive multiple varieties of Olli salami while supplies last. If such a salami lover is lucky, they may be the ONE to be chosen at random to receive a year’s supply of Olli salami. This gift includes pre-sliced, chubs, antipasto trays, and snack packs—a gift that keeps on giving for the retail community as it also creates brand loyalty.
For those San Diego, California, locals, Olli will also be onsite at the September 7 edition of the Little Italy Mercato Farmers Market in the city’s downtown to pass out free Olli salami products to visitors at its booth.
Events and efforts like these are why Olli Salumeria makes for such an amazing partner to the buy-side. The week-long National Salami Day celebration includes product donations to the San Diego Food Bank, holiday-themed social posts, and other soon-to-be-revealed wonders.