Entertaining is a snap with Olli Salumeria’s line of unique Antipasto trays. The supplier continues to sharpen its edge in the convenience space, and is now rolling out a new item to capture more shopper dollars. Olli is debuting its new Olli® Cornichons & Onions Antipasto Tray, combining sliced, slow-cured Olli Hard Salami and Italian Dry Salami with cheddar cheese curds and pickled cornichons and onions.
“Charcuterie is a traditional part of Italian family gatherings, year-round and especially during the holidays,” explained President Oliviero Colmignoli. “Since we are continually looking for new ways to introduce the distinctive flavor of our slow-cured salami with U.S. consumers, what better way than to expand our antipasto offerings and provide resources that cater to the growing trend of charcuterie in the United States?”
Olli’s new product will be available nationwide starting in November. Olli’s Antipasto Trays leverage the current charcuterie craze with ready-to-serve plates of slow-cured salami, high-quality cheeses, and other accompaniments. According to a press release, they are gluten-free and keto-friendly and made from simple, natural ingredients that are hormone- and antibiotic-free.
Olli Antipasto Trays are also being launched in time for the holiday season, as a starting point for charcuterie boards and platters. And, there is a spike in popularity for charcuterie in November and December each year, the release stated.
Olli is also introducing a series of charcuterie resources on Olli.com starting this month, that help the public better understand charcuterie, select favorite flavors, provide pairing suggestions, serving ideas, and more.
“While Olli Antipasto Trays can be enjoyed right out of the packaging, there has been a surge in consumer interest for increasingly elaborate, stylized charcuterie boards that blend traditional favorites like salami and cheese with a broad range of unique accompaniments,” said Master Charcuterist, Enrico Porrino. “For those who are more adventurous with their charcuterie creations, Olli Antipasto Trays provide a great starting point, which we then support with pairing suggestions and serving ideas that encourage creative and fun ways to make your own board.”
Olli Antipasto Trays can be found nationally via Kroger and Whole Foods, Publix, select Raley’s locations, and at an increasing number of regional supermarkets and specialty retailers.
Stay tuned to hear what Olli does next.