Olli Salumeria has embraced a new chapter in its storied history with its latest release. The California-based provider officially launched its first preservative-free salami in the North American market.
“Salami making is steeped in tradition, and many of our products are based on my family recipes dating back over 170 years, yet we also strive to innovate and modernize the process,” explained President and Founder Oliviero Colmignoli. “Our preservative-free formula is a breakthrough that produces a great-tasting salami which delivers on what consumers want the most—quality, clean-label products without compromise in flavor.”
With the rise in demand for “clean label” products from consumers and fueled by recent discoveries in food science, minimally processed foods with simple, natural ingredients have become a top shopping trend. To meet these needs, Olli Salumeria announced its revolutionary new curing process and formula that eliminates all added nitrates and nitrites, producing salami that is effectively free of all preservatives, without compromising taste or texture.
“Our preservative-free formula is proprietary, but it effectively relies on antioxidants and basic salt to complete the curing process instead of using any nitrate additives,” explained Enrico Porrino, Director of R&D, and Master Salumiere. “It’s a health-conscious option that still produces the same complex flavor and sweeter, less acidic taste people associate with Olli Salami.”
Olli’s revolutionary curing process relies on a simplified salt cure in combination with naturally occurring polyphenolic compounds, the same healthy compounds that doctors recommend in moderate consumption of berries, dark chocolate, and red wine.
As noted in the release, Olli’s new preservative-free formula debuts with the company’s Olli® Salamini and Olli Salamini and Curds Snacks, a new line of salami sticks that cater to the growing trend of high-protein snacks. The company will apply this technology to its other product lines, starting with all 10 varieties of Olli Chubs and two new Preservative Free sliced salami varieties in 2023 before expanding to its entire product lineup.
“At Olli, we believe in simplicity. We make the world’s best-tasting salami through a combination of simple ingredients, simple processes, and a lot of patience,” added Colmignoli. “Our slow curing preservative-free process has been extensively tested to ensure the highest safety and quality standards in the industry, and that difference is evident in the rich flavor of our product.”
For more information on Olli Salumeria’s preservative-free salami and other product details, click here.
DMN will keep an eye out for more details and updates, so keep a tab open.
