Growing up, watching the Food Network was inspirational, especially now as an industry trade news writer. So, when I hear about Molly Yeh—Food Network personality, award-winning cookbook author, blogger, and mom—rising up in the industry to land a partnership with Organic Valley, one couldn’t be more excited at the outcome as the back-to-school season draws ever nearer.
“In conversations with parents, we kept hearing that they were dreading the stress of going back to school,” said Jaclyn Cardin, Vice President of Integrated Brand Marketing, Organic Valley. “As a cooperative of more than 1,700 family farmers we know first-hand the value of family dinner time and wanted to step up to give parents a break by taking dinner off their plate and do what we do best—provide delicious, organic food.”
To help parents and consumers ease back into the routine amidst a pandemic, Organic Valley tasked Molly Yeh to provide parents some much-needed relief during this stressful back-to-school season by cooking up an easy dish for the family to enjoy.
According to the release, Organic Valley will be selecting 100 parents from across the U.S. and delivering them a free meal kit featuring a new signature hotdish recipe created by Yeh. Yeh’s Easy Cheesy Garden Hotdish uses simple, clean ingredients to help create a wholesome and nutritious meal the entire family will love.
“Back-to-school is always hectic, so there’s nothing more important than finding time at the end of the day for dinner. And it’s the perfect time to incorporate wholesome nutritious ingredients into recipes, such as the products from Organic Valley,” said Yeh. “My Easy Cheesy Garden Hotdish is an easy, one-pan, comforting hotdish that is both easy-to-make and will be a family favorite with melty, delicious cheese and polka dots of sliced potatoes.”
The “We Got Your Back-to-School Sweepstakes” runs from August 15–September 30, 2021, where 100 winners will get Molly Yeh’s Easy Cheesy Garden Hotdish meal kit plus a month’s supply of Organic Valley coupons good for any Organic Valley product.
How will our industry continue to stock retail shelves and the online recipe Rolodex as the busy school season kicks into gear? Deli Market News will keep an eye out.