PeaTos®, the snacking brand that promises to upend what consumers think they know about snacking, has recently completed a $7M Series A raise led by Jackson Springs Management Partners (JSMP) and Connetic Ventures. This funding includes investments from celebrities such as Hall of Fame basketball player Tracy McGrady.
“While the global pandemic has been a very challenging time for so many, PeaTos has been fortunate to see strong growth in all channels,” stated Nick Desai, Founder and CEO. “We are ecstatic to have received such an enthusiastic response to our raise as well as to welcome Greg Pearlman of JSMP to the Board.”
Co-Founder Greg Pearlman added, “We are excited to be working with Nick and the PeaTos team to help drive the growth of this exciting and on-trend product.”
Chief Investment Officer at Connetic Ventures Kyle Schlotman has also signed on to back the startup snack brand.
“By coupling with a data company like ours that challenges the existing VC paradigm by adding AI and machine learning to find companies is in itself a disruptive move and says a lot about the forward-thinking ability of PeaTos leadership,” says Schlotman.
Deli Market News has long been watching the growth of PeaTos, which is why we aren’t surprised to see the attention it’s getting from investors and celebrities alike.
According to a press release, NBA All-Star Tracy McGrady has signed on to do a series of social media initiatives to back the brand.
“Things started getting pretty crazy when I had to start hiding the Zesty Ranch Curls from the kids,” remarked McGrady.
PeaTos already has some strong investors in its court, including Carlos Barroso, former Head of Global R&D for Frito Lay and Dean Hollis, former President and Chief Operating Officer of ConAgra Foods. PeaTos is clearly on the right track to affect the way Americans view snacking for generations to come.