GIANT Food Stores is expanding the footprint of its GIANT Heirloom Market™ with a new store slated to open in August. The new location, the second to open in Philadelphia, will service the University City neighborhood and increase the reach of the small-format banner.
“The opening of our second GIANT Heirloom Market store reaffirms GIANT’s continued commitment not only to the Philadelphia region, but also to our strategic investment in the city’s urban core,” said Nicholas Bertram, President of GIANT Food Stores. “We’re thankful for the community’s enthusiastic response to our first GIANT Heirloom Market in Graduate Hospital and look forward to introducing this innovative design and concept to University City next month.”
The new 9,950-square-foot store will offer a wide selection of high‐quality, fresh, local, and seasonal foods, convenient grab-and-go meals, a vast array of plant‐based foods, a large gluten-free section, and a curated selection of wine and beer, according to a press release. In addition, the store will feature new perks like a sampling station, an expanded fresh-made sushi department, a gourmet cheese section with pairing recommendations, and a do-it-yourself olive oil and vinegar blending station.
The smaller format also revolves around convenience, catering to the needs of on-the-go shoppers, like students, faculty, and administrators, in the area. To best meet the needs of these shoppers, the new Heirloom Market will also include GIANT Direct, Powered by Peapod, the grocer’s own online grocery delivery service.
“University City is the perfect neighborhood to bring GIANT Heirloom Market to a vibrant, fast-paced community full of professionals and students looking for fresh, healthy, convenient food,” said Angel Cordero, who has been appointed Store Manager for the University City location. “Just like GIANT Heirloom Market, the University City community is a neighborhood bursting with creativity and innovation, making for the perfect pairing. We can’t wait to open our doors and get to know our new neighbors!”
The new store will employ 50 full- and part-time employees and officially open on August 2, 2019.
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