The latest announcement from real-ingredient condiment brand Primal Kitchen® is revealing not one but two exciting moves from the company. The supplier recently announced a two-year, $1 million commitment to the nonprofit organization Eat Real, coinciding with the launch of its newest brand campaign. Made for Real Food seeks to highlight the brand’s definition of “real food” and showcase how Primal Kitchen is the perfect pair with any meal.
“It can feel overwhelming and complicated to figure out what to eat. Primal Kitchen believes that simplicity is key—primal, even—so the brand is taking things back to basics and starting a movement to bring real food back to the table,” shared Head of Marketing Ana Goettsch.
As a press release shared, the new campaign centers around Primal Kitchen’s second TV advertisement in its eight-year history with 15-second and 30-second spots spotlighting Primal Kitchen’s definitions of multivitamins, greens, and protein bars. Creating by Primal Kitchen’s in-house creative team in partnership with The Rec League, the ads have begun to roll out across TV, CTV, YouTube, Meta, Pinterest, TikTok, and more.
Also part of its mission to change the way the world eats, the company has extended its partnership with Eat Real with a $1 million investment. Primal Kitchen’s recent commitment marks Eat Real’s first million-dollar corporate donation, impacting millions of school meals over the next two years and beyond. Backed by this contribution, Eat Real will continue expanding its core school lunch certification program nationwide, getting the nonprofit much closer to its goal of reaching 1 million school kids in 15 states by 2025.
“We are so excited to amplify our partnership with Eat Real this year and expand access to real, high-quality food for kids across America,” added Co-Founder Morgan Zanotti. “Primal Kitchen is a brand that has always been committed to creating sauces, dressings, condiments, and pantry staples that are made with real, high-quality ingredients—so expanding our investment in a nonprofit dedicated to nourishing the future of American kids through real food was a no-brainer.”
For more information on this impactful investment and Primal Kitchen’s newest campaign, click here.
Stay tuned as DMN continues to share insights from the wonderful world of specialty!
