The Deli Market News team has our eye on a delicious new confection as Rich Products debuts the first Funfetti Ice Cream Cake at grocery stores nationwide. With consumers already flocking to this famed flavor, the provider’s latest launch helps retailers satisfy a crucial demand.
“This is an exciting partnership for our beloved I Love Ice Cream Cakes portfolio,” said Jessica Stainsby, Senior Product Manager, Ice Cream Cakes Category, Rich’s. "Our team is always looking for ways to deliver greater value to customers and consumers, while further strengthening our position as the leader in the retail ice cream cake market. This new Funfetti Ice Cream Cake is just one example of our dedication to innovation, offering products that serve as the foundation for celebrating all of life’s special moments—big or small.”
The new cakes are currently available within the bakery freezer cases at ShopRite, Publix, Kroger, and independent grocery stores across the U.S., with distribution growing weekly, a press release explained. The new launch comes from Rich Product’s beloved I Love Ice Cream Cakes portfolio.
Serving up to nine people at an SRP of $19.99, the dessert is crafted using birthday cake-flavored vanilla ice cream, classic Funfetti cake, whipped icing, and colorful sprinkles.
“Funfetti has been helping families transform any day into a celebration for 30 years,” said Dan Anglemyer, Chief Operating Officer, Hometown Food Company. “As a company dedicated to inspiring possibilities, Rich’s offers a broad portfolio of creative solutions and strong industry leadership that’s a great match with the Funfetti brand. We’re looking forward to creating more special moments for families through this partnership.”
In addition to the new Funfetti Ice Cream Cake at grocery, the partnership between Hometown Foods and Rich’s also includes the first and only Funfetti In-Store Bakery products on the market, the release explained. This includes Funfetti Celebration Cake, Funfetti Cheesecake, Funfetti Cheesecake Single Slice, Funfetti Bettercreme® Whipped Icing, and Funfetti ½ Sheet Cake Layers.
DMN will continue to report on our industry’s latest launches, so stick around for more updates!
