The RITZ® brand is a memory-builder. I imagine most consumers have a tale or two tied to this iconic brand from youth to adulthood, making it an ideal partner for retail operators worldwide. To further build a foundation for brand loyalty, the company is introducing a new flavorful, thin, and crispy snack: RITZ Cheese Crispers.
"We are always looking for ways to bring our loyal and enthusiastic fans innovative products that will 'wow' their taste buds and add more fun to snack time, and we think new RITZ Cheese Crispers will give snack lovers exactly what they're looking for—the perfect combination of cheesy flavor and crispy texture," said Patty Gonzalez, Senior Director of Marketing for Mondelēz International—parent company of RITZ. "Some fans will love the crispy texture, while others will love the cheesy flavor. But we think fans will unanimously agree that they are really delicious!"
To add the value of these exciting offerings, the new RITZ Cheese Crispers multimillion-dollar national marketing campaign will kick off this month with a variety of engaging touch points for shoppers and retailers.
RITZ Cheese Crispers are made with real, rich cheese flavor that you can experience with every mouthful, according to a press release. The new offerings are available in two flavors: Cheddar and Four Cheese & Herb. RITZ Cheese Crispers pair well with many of the consumer’s favorite and most nostalgic snacking moments, presenting a light and crispy texture achieved through a unique baking process.
RITZ Cheese Crispers are now available at all major retailers nationwide with an SRP of $3.62. So, get on board!
With new products and fresh innovations raising the bar for RITZ, we are excited to see what the company has in store next!