Coming down from the excitement of the holiday season can be hard, but Roth® Cheese is giving everyone something else to celebrate—free cheese! The specialty cheesemaker announced that it is bringing back its popular Year of Cheese Giveaway to celebrate National Cheese Lover’s Day, and one lucky winner will get a 365-day supply of cheese shipped right to their door. It might just be my trade news writer talking, but that’s almost more exciting than finding gifts under the Christmas tree.
“Now in our fourth year of this annual promotion, we expect a record-breaking number of participants for this highly anticipated giveaway,” said Abby Despins, Director of Communications. “It’s no surprise that National Cheese Lover’s Day is our favorite day of the year! It’s the perfect time for people to learn more about the craft of cheesemaking while tasting new varieties and discovering new recipes.
National Cheese Lover’s Day celebrates cheese from around the globe and is an opportunity for consumers to not only indulge in their favorite cheeses, but learn about new ones as well. As shoppers look to expand their palettes in honor of the holiday, this month is a perfect time for retailers to up their supply of specialty cheeses to meet demand, because while not everyone can be a winner of Roth’s giveaway, they can still enjoy a delicious wedge of cheese.
Those interested in entering Roth’s giveaway can enter on the brand’s website now through Thursday, January 20, according to a press release. The winner will be announced via Roth’s Facebook and Instagram accounts on January 21 and will receive up to 35 lbs of cheese—the average amount a person eats in a year— shipped to their doorstep.
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For others wanting to celebrate National Cheese Lover’s Day, Roth has a few suggestions, including:
These ideas don’t only apply to consumers, but retailers as well, as you can use these special ways to celebrate and inspire enticing displays. Now, go forth and conquer! I will be here enjoying some cheese.
For more promotions and campaigns from across the industry, keep reading Deli Market News.