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Sabra Partners With TikTok Star Tabitha Brown for Its  Snack to School  Campaign

Sabra Partners With TikTok Star Tabitha Brown for Its "Snack to School" Campaign


WHITE PLAINS, NY
Friday, September 11th, 2020

When I first came across Tabitha Brown’s TikTok channel, I was hooked. Pairing vegan recipes with her signature kindness, Brown is leading a food revolution. Sabra is tapping into this popularity by partnering with the TikTok star for its ‘Snack to School' video series. Designed to help parents make quick recipes for children at home, Brown’s recipes will be simple and plant-based.

Sabra is partnering with Tabitha Brown for its ‘Snack to School' video series, featuring recipes such as Hummus Flatbread Pizza

"Sabra recognizes that with many kids learning in a home or hybrid model, busy parents are concerned about providing a steady stream of healthier meals and snacks," said Lauren Fuller, Head of Brand and Communications at Sabra. "We know many consumers are seeking to reduce sugar intake and boost feel-good, plant-based food consumption. Together, with caring and talented Tabitha, we're hoping to support families through this tricky time, most deliciously."

TikTok star and actress Tabitha Brown will take over Sabra's social media, sharing recipes like Chocolate Banana Cinnamon Toast

Tabitha Brown rose to fame by sharing plant-based recipes alongside a healthy dose of heart and humor. In a first for Sabra, all of the ‘Snack to School' content will be shoppable, allowing viewers to click and save ingredients to a cart and check out from a preferred online retailer.

Tabitha Brown, Actress"I turned to plant-based foods to support my physical and mental health, and hummus quickly became a family go-to," said Tabitha Brown, actress and vegan foodie known as America's Mom, in a recent press release. "This school year is far from normal for many families, including my own. With love to all the caregivers out there with kids in virtual or physical school, I want to help everyone discover just how easy it is to enjoy delicious, plant-based snacks and meals at home!"

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