Consumers across the Southeast and Mid-Atlantic will soon be saying hello to the Sahlen Packing Co. portfolio with the help of Food Lion. The meat provider has forged a strong alliance with the grocer, allowing shoppers to now purchase Sahlen's® Tender Casing Pork & Beef Smokehouse Hot Dogs and Tender Casing All Beef Smokehouse Hot Dogs inside Food Lion stores.
"We are thrilled to provide shoppers with the premium hot dogs and deli meat they deserve,” commented Sahlen's Vice President of Marketing, Kenneth Voelker. “This includes our flagship Tender Casing Hot Dogs that deliver the signature Sahlen SNAP and fresh, never-frozen taste customers crave. We're proud to launch our premium hot dog products at hundreds of Food Lion stores. It is our hope that customers who have called for our two flagship hot dog products to be carried at their local Food Lion, or those looking for an elevated hot dog, can now enjoy them as often as they'd like."
The well-known, North Carolina-based retailer has agreed to carry Sahlen's Hot Dogs in its stores located in larger cities along the Atlantic Coast, according to a press release. This launch complements the approximately 28,000 products Food Lion carries at each of its locations, of which there are over 1,100 across 10 states.
In recent growth plays, the hot dog brand has increased its national distribution and consumer demand through innovation, active community outreach initiatives, and strong relationship-building with its retail partners.
For more details on this alliance, click here.
DMN will continue to report on the growth of this partnership and more, so stick around.