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Sara Lee® Celebrates Launch of Sara Lee Delightful® Soft & Smooth® Wheat Bread; Jinder Bhogal Discusses

Sara Lee® Celebrates Launch of Sara Lee Delightful® Soft & Smooth® Wheat Bread; Jinder Bhogal Discusses


HORSHAM, PA
Friday, November 19th, 2021

For health-conscious consumers, the holidays can often be a difficult time to navigate. Luckily for retailers, Sara Lee® Bread has announced the launch of its new Delightful® variety Soft & Smooth Wheat Bread to give shoppers delicious bread with real whole grains and no sugar added, making this season's eating a little bit easier.

Jinder Bhogal, Brand Manager, Sara Lee® Bread"Health and nutrition continue to influence consumers' shopping habits and food preferences; many opting for no sugar added choices made with real ingredients to support their overall healthy lifestyle goals," said Jinder Bhogal, Brand Manager. "We are thrilled to expand our portfolio of Delightful breads and provide fans with flavorful options that are both healthy and delicious. With our Delightful portfolio, consumers can still enjoy their lunchtime and breakfast favorites by starting with a healthy bread."

This all-new variety is high in fiber and has only 45 calories per slice, according to a press release. Ideal for sandwiches and keto-friendly breakfasts, Soft & Smooth Wheat bread has a wide variety of uses. I can already imagine using it to make a classic Thanksgiving leftover sandwich myself!

Sara Lee® Bread has announced the launch of its new Delightful® variety Soft & Smooth Wheat Bread, made with real whole grains and no sugar added

The new addition to Sara Lee's portfolio of products comes in a 20 oz, 26-slice loaf and is available at retailers nationwide with a suggested retail price of $3.99. It is accompanied by Delightful White Made with Whole Grain Bread, Delightful Healthy Multigrain, and Delightful Honey Whole Wheat, and Delightful White Made with Whole Grain.

In celebration of this new launch, Sara Lee has announced a nationwide sweepstakes, the Surprise and Delight(ful) sweepstakes, which will give one lucky shopper $10,000 and a year's worth of Delightful breads to start the holiday season and New Year. From November 17 to December 6, fans can enter to win the prize while also getting their fill of the Sara Lee's Delightful lineup.

Meet the needs of your health-minded shoppers and add Sara Lee's Delightful lineup to your shelves. I might be the first in line at the checkout!

Sara Lee® Bread
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