Consumer demands continue to become more complex, and local products tend to hold a special place in their hearts and stomachs. Retailers can leverage this in their growth strategy, and Schnuck Markets is jumping at the opportunity. The company has launched a search to find local suppliers within 125 miles of its stores or in one of the four states it serves. In order to streamline the process, Schnucks teamed up with innovator RangeMe.
“Our emphasis on local products connects us with the many communities throughout the areas we serve and introduces our customers to local treasures that can be found right in their own backyard,” said Deli Category Manager Andy DeCou. “Our communities depend on local businesses, and they depend on us to get their goods into the hands of customers.”
As demonstrated through Schnucks’ recent partnerships with St. Louis-area restaurants and its supplier diversity program, the local supplier program will promote an inclusive approach by introducing suppliers’ products.
Schnucks also recently announced a plan to buy more than $5 million of local goods from farmers who live and work within the communities served by the Midwest grocer, according to a press release.
“Schnucks’ commitment to source local products within their communities deeply aligns with our mission to help suppliers grow and thrive,” said Nicky Jackson, CEO and Founder at RangeMe. “We’re excited that RangeMe can assist on this amazing initiative by giving Schnucks’ buyers the tools to find local products at scale.”
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