Extending its reach outside of its home base, Silver Fern Farms has recently entered the U.S. retail market. The New Zealand-based grass-fed lamb, beef, and venison producer will now have its products available in 14 Fairway Market stores across the New York Tri-State region, beginning this month.
"New York City is one of the great food capitals of the world, and we are excited to provide New Yorkers with delicious eating experiences in the comfort of their own homes," said Matt Luxton, Director of U.S. Sales. "Our products have been available in local butchers and restaurants in NYC for several years, and after listening to positive feedback from consumers we are confident that New York City has an appetite for our 100 percent grass-fed New Zealand products."
For some time, Silver Fern Farms products have been available to restaurants, specialty butcher shops, and industry professionals through long-standing specialty foodservice distributor, North American Meats and More, a division of Marx Companies, according to a press release. But the company’s latest expansion marks the first time that consumers in the States will be able to purchase the brand’s retail packs, and sample the exceptional meats in their local grocery stores. Silver Fern Farms also has plans to release additional retail products later this year.
Silver Fern Farms goes above and beyond New Zealand industry standards to produce meat that is 100 percent pasture raised and grass-fed, and are given no antibiotics or hormones, and no feedlots at any time.
Consumers who crave this sort of quality meat can visit their local Fairway Market to find Silver Fern Farms products, including:
Silver Fern Farms also takes great care to ensure the quality and safety of its meat throughout the supply chain, partnering with Oritain and using its Scientific Traceability system to verify the origin of the company’s meat. Silver Fern Farms retail products will reflect this ethos, featuring a QR code-enabled on-pack product traceability system to allow consumers to track the source of their meat.
Will internationally-sourced meat win over U.S. consumers? Deli Market News will report.