Sometimes in order to unlock your heart’s truest desires, you need to test the waters and indulge all available options. This is true of consumers, too, with shoppers constantly looking for an opening to try new products. Silver Fern Farms is one company capitalizing on this idea, recently collaborating with its longstanding distribution partner Marx Companies and farmer-owned organization Beef + Lamb New Zealand to launch a line of Angus beef sampler boxes that will be available for purchase online.
"Sampler box sales have been strong during the pandemic among customers that are looking to stock up or discover a range of new ingredients and techniques in their kitchen," said Justin Marx, VP of Marx Companies. "Silver Fern Farms produces some of the highest-quality, purest beef in the world and our customers know it. We're expecting these new sampler boxes to be very popular among those who want it all: impeccable eating quality, purity, sustainability, and the highest animal welfare standards."
This collaboration meets the growing consumer demand for online food shopping and high quality, responsibly raised red meat. The pandemic has led customers to choose online alternatives and contactless delivery like never before, with e-commerce spending hitting $82.5 billion in May 2020, an increase of 77 percent year-over-year, according to Forbes. This trend is expected to continue as a recent McKinsey & Company study predicts a 41 percent increase in customers purchasing groceries online following COVID-19.
The three new sampler boxes will feature a selection of premium Silver Fern Farms cuts of New Zealand grass-fed and pasture-raised Angus beef that is expertly raised with bold, full-bodied flavor, sustainably produced, safely packaged, and conveniently delivered straight to customers' doors:
In New Zealand, the climate includes clean air and plentiful pure water that fuels year-round growth of lush, green pastures, which is the natural diet of cattle. The animals graze naturally, roaming freely and happily, as nature intended, thereby reducing stress and promoting better animal welfare. Compared to grain-fed, grass-fed meat is lower in saturated fat, and higher in vitamins A and E, conjugated linoleic acid, and omega-3 fatty acids.
The result is that grass-fed and pasture-raised meat has a consistently delicious, distinctive flavor: the mark of red meat as it naturally should be. The seven cuts in the Silver Fern Farms sampler boxes from MarxFoods.com contain grass-fed meat that is leaner, more finely textured, and nutritionally superior, as noted in a press release.
As part of this launch, Beef + Lamb New Zealand will invest in a paid digital media campaign and engage social media influencers, foodies, and content creators to develop recipes featuring the various Angus beef cuts available in the sampler boxes.
Together, the brands hope to inspire home cooks to spend time in the kitchen or in the backyard for late summer barbecuing, innovating with delicious, bold flavored, grass-fed, and sustainably raised Angus beef from New Zealand.
As we all work to clue consumers in to what we know they want, Deli Market News will be here to help you stay ahead of the trends.