Congratulations are in order as we recently learned about two new appointments within Sobeys leadership team. Bruce Baynton and Kelsie Parsons are taking their new positions within the deli industry.
Baynoton was recently appointed as the National Category Manager for Bakery, Deli/HMR (Home Meal Replacement), and Seafood on the Wholesale team. In his role, Baynton will help support the retailer’s Win in Fresh strategy. He has been with Sobeys for over seven years and brings with him a wealth of experience to the role.
As noted in a statement to DMN, Baynton joined the Lawson Heights Safeway team as a baker. He is very knowledgeable, a great collaborator, and thriving with ideas and ways to improve the business to create growth.
Joining Baynton is Parsons as the National Sourcing Manager on an interim basis. Parsons is joining the National Sourcing team from the Full Service Deli team where he was the Category Manager for Deli Cheese.
In 2010, Parsons started his career with Sobeys as the Cheese Department Manager. He then moved to the National team as the Merchandising Integration Manager, where he led the development of Sobeys’ first National Entertaining E-Comm site. There, Parsons developed and led the National Cheese Ambassador program including, strategy, training and educational materials, and the training of over 300 team members across Sobeys’ network of stores.
Parsons also brings a trove of expertise to the cheese case, as he is a Certified Cheese Professional, Certified Cheesemaker, Chair of the Southern-Ontario Cheesemaking Guild, and Chair of the American Cheese Society's Certification Committee. He has judged cheese and led panel discussion at international conferences. Parsons graduated from OCAD University with a BFA in Criticism and Curatorial Practice.
Congratulations to Bruce Baynton and Kelsie Parsons on their new positions!
