Southeastern Grocers (SEG) is making moves to fortify its omnichannel prowess and expand its consumer reach. Enacting its latest growth strategy, the grocer has teamed up with DoorDash to offer on-demand grocery delivery from over 400 store locations in Florida, Georgia, Alabama, Mississippi, and Louisiana.
“We are always looking for opportunities to meet the evolving needs of our customers throughout the communities we serve,” said Adam Kirk, Senior Vice President of Marketing Operations for Southeastern Grocers. “Our partnership with DoorDash is a progression of our e-commerce capabilities that allows us additional opportunities to provide our customers with the quality and value they expect in our stores with the convenience of online shopping.”
Via DoorDash, SEG will offer tens of thousands of grocery items for delivery, including dairy, bread, fresh meat and seafood, fresh produce, and the company’s selection of Own Brands products. Shoppers can order their groceries on-demand from their local SEG store and have them delivered in as little as 45 minutes, according to a press release.
“As consumers continue to crave speed and convenience with their grocery delivery, we are committed to making the experience as seamless and enjoyable as possible,” said Shanna Prevé, Vice President of Business Development at DoorDash. “We are thrilled to partner with Southeastern Grocers to offer consumers across the southeastern United States a convenient option to order their favorite grocery products at the tap of a button. Whether grabbing an ingredient for tonight’s dinner or stocking up on weekly groceries, consumers can now get what they want, when they want from their favorite SEG banner store on the DoorDash app."
All participating Winn-Dixie, Fresco y Más, and Harveys Supermarket stores will be available on DashPass, the industry ally’s membership program that allows customers to have $0 delivery fees from thousands of restaurants, grocery, and convenience stores nationwide.
How will the innovative new collaboration open up new opportunities for SEG in the retail sector? Keep reading Deli Market News to find out.
