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Specialty Food Association LIVE! Reveals May 2021 Recap

Specialty Food Association LIVE! Reveals May 2021 Recap


NEW YORK, NY
Monday, May 17th, 2021

While nothing can beat face-to-face interaction, having a virtual presence to meet friends new and old is still a meaningful experience for us in the industry. Specialty Food Association (SFA) is bridging the gap between our deli, dairy, and specialty spheres across the country and the world—all from the comfort of your home office.

With personal safety ever at the forefront of our industry, the Specialty Food Association's event put forth every effort to bring attendees to the show floor

After the pandemic halted in-person trade shows last year, SFA rallied to ensure its support across the specialty food industry was felt. Specialty Food LIVE! May 2021 is the third digital marketplace experience SFA has put on. From May 10 to May 14, attendees were able to have 24-hour event access to connect and conduct business safely and easily across the industry. Much like an in-person event, SFA LIVE! had:

  • SalesMatch functionality and Leads
  • Easily searchable products, exhibitors, and attendees
  • International Pavilions
  • Unique educational programs
  • Live announcement of the 2021 Specialty Food Product of the Year and 2021 New Product of the Year
  • On-demand chat capabilities and video conferencing
  • New topic-focused and facilitated share rooms

With personal safety ever at the forefront of our industry, SFA’s event puts forth every effort to bring attendees to the show floor—without having to worry if you wore the right pair of shoes. And as new products are always a sight to behold, the new virtual format brings members straight to the booth to talk and interact with companies to keep innovation moving.

SFA also gave those of us attending an exciting schedule of the latest takes on industry movements during daily Education Sessions, covering topics such as:

  • Buying in 2021 and Beyond: DEI, Sourcing, and Q4
  • Foodservice Update: The Mega Trends
  • How Food and Beverage Brands Can Win at Retail Fulfillment
  • E-Commerce Speed Round - Ask the Experts

And let’s not forget the ever-anticipating announcements of the 20201 sofi Awards in addition to the SFA’s Trendspotter panel! This year, 130 specialty food products were announced to take home the Gold, Silver, and New Product Awards in 49 different food categories, with several up-and-coming brands taking the spotlight. Some that have taken the spotlight this year include Vermont Creamery and Niman Ranch.

Specialty Food Association is bridging the gap between our deli, dairy, and specialty spheres across the country and the world

The Trendspotter panel also spotted 10 flavors to keep an eye out for in the upcoming months as new favorites such as fermented honey, carob, and carne guisada take the spotlight.

If you happen to have missed the show last week, no worries! SFA will have all showrooms and products remain available post-event so you can still peruse the 5,000+ products in the digital marketplace. While the makers won’t be available, their showrooms will still be live for the rest of this week so you can take a peek at the up-and-coming releases.

The show must go on, I say! With such a rousing event to ride off into the summer, SFA is keeping the industry on its toes as it prepares for its in-person Fancy Food Show 2021 event, set to take place in New York from September 27–29. “Absence makes the heart grow fonder” couldn’t be truer, so we hope to see you there!

As more details are to follow, keep an eye out for Deli Market News to bring the latest.

Specialty Food Association
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