There are a few food items I miss as a vegetarian, one of them being Caesar salad dressing. But with Litehouse®’s new National Salad Month retail promotion, I might be convinced to dip my toe—tongue? Ew?—back into enjoying the classic dressing. In its new “Leave it to Caesar” campaign, the refrigerated salad dressing company is spotlighting one of North America’s go-to salad dressing flavors by highlighting its own Caesar and Romano Caesar dressings and supporting retail sales with discounted pricing during the run of the promotion.
“Our spring retail promotion celebrates Caesar dressing, a classic flavor our consumers love, along with delicious recipes and inspiration to help them keep mealtime fresh and fun,” said Camille Balfanz, Senior Brand Manager. “Historically, Caesar dressing sees the highest monthly index in May and, coupled with strong performance among retail partners that promote with Litehouse, ‘Leave it to Caesar’ will help drive retailer foot traffic and increase sales.”
In a press release, Litehouse cited a recent report that found that Caesar dressing is the dressing of choice on 17% of salads on restaurant menus, while 63% of consumers say they would order a Caesar salad at a restaurant. To raise these numbers to new heights, Litehouse’s “Leave it to Caesar” promotion, running April 28 through June 1, will include the following initiatives:
Litehouse Caesar dressing is many things, and bold, rich, and cheesy are but a few of the characteristics consumers have come to love about the brand’s offering. Containing a perfect blend of garlic, parmesan, and just the right touch of anchovy, Litehouse’s Caesar dressing adds a robust flavor to any recipe, while its Romano Caesar offers a fresh twist on the classic.
Found in the refrigerated produce department at grocery retailers nationwide, Litehouse refrigerated salad dressings are made without artificial preservatives, colors, or flavors and do not contain high fructose corn syrup.
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