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Spring Into National Salad Month with Litehouse's New Retail Promotion

Spring Into National Salad Month with Litehouse's New Retail Promotion


SANDPOINT, ID
Wednesday, May 8th, 2019

There are a few food items I miss as a vegetarian, one of them being Caesar salad dressing. But with Litehouse®’s new National Salad Month retail promotion, I might be convinced to dip my toe—tongue? Ew?—back into enjoying the classic dressing. In its new “Leave it to Caesar” campaign, the refrigerated salad dressing company is spotlighting one of North America’s go-to salad dressing flavors by highlighting its own Caesar and Romano Caesar dressings and supporting retail sales with discounted pricing during the run of the promotion.

Camille Balfanz, Senior Brand Manager, Litehouse“Our spring retail promotion celebrates Caesar dressing, a classic flavor our consumers love, along with delicious recipes and inspiration to help them keep mealtime fresh and fun,” said Camille Balfanz, Senior Brand Manager. “Historically, Caesar dressing sees the highest monthly index in May and, coupled with strong performance among retail partners that promote with Litehouse, ‘Leave it to Caesar’ will help drive retailer foot traffic and increase sales.”

Lighthouse is spotlighting one of North America’s go-to salad dressing flavors by highlighting its own Caesar and Romano Caesar dressings

In a press release, Litehouse cited a recent report that found that Caesar dressing is the dressing of choice on 17% of salads on restaurant menus, while 63% of consumers say they would order a Caesar salad at a restaurant. To raise these numbers to new heights, Litehouse’s “Leave it to Caesar” promotion, running April 28 through June 1, will include the following initiatives:

  • Recipes to help consumers replicate restaurant-style Caesar recipes at home
  • In-store product discounts on Litehouse 13 oz Caesar dressing in the U.S. and Litehouse 384 mL Caesar and Romano Caesar dressings in Canada
  • Consumer savings and promotional pricing at select retailers
  • In-store signage at participating retailers
  • Summer entertaining satellite media tour
  • Social influencer campaign and content creation
  • Integrated online campaign with recipe content, targeted digital ads and e-commerce and social media support
  • Online consumer sweepstakes running from April 29 to May 20, which consumers can enter to win $1,000

Litehouse Caesar dressing is many things, and bold, rich, and cheesy are but a few of the characteristics consumers have come to love about the brand’s offering. Containing a perfect blend of garlic, parmesan, and just the right touch of anchovy, Litehouse’s Caesar dressing adds a robust flavor to any recipe, while its Romano Caesar offers a fresh twist on the classic.

Found in the refrigerated produce department at grocery retailers nationwide, Litehouse refrigerated salad dressings are made without artificial preservatives, colors, or flavors and do not contain high fructose corn syrup.

For more news like this, Deli Market News will continue to bring you the latest.

Litehouse®


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