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SuperMeat Unveils Commercial Cultivated Poultry Platform; Ido Savir Discusses

SuperMeat Unveils Commercial Cultivated Poultry Platform; Ido Savir Discusses


TEL AVIV, ISRAEL
Wednesday, July 7th, 2021

Technology has come a long way within the past few years. Not only has it advanced the retail industry to optimize the supply chain and distribution, but it has also helped in part to create a new food source. Business to business (B2B) cultivated poultry provider SuperMeat is one such pioneer in the industry tackling production and sourcing concerns. To do so, SuperMeat recently unveiled its B2B manufacturing platform that will allow incumbent food industry players to be at the forefront of the emerging cultivated meat industry.

Ido Savir, Co-Founder and Chief Executive Officer, SuperMeat“We are providing the world’s largest protein manufacturers, for the first time, access to a market that will reach $25 billion in the not too distant future,” said SuperMeat Chief Executive Officer and Co-founder Ido Savir. “Traditional protein providers are becoming more eager in their pursuit of cultivated meat, and the B2B platform that we have introduced will allow them to get in the forefront of the race to market. Next year, SuperMeat will provide its partners in North America, Europe, and Asia with cultivated meat manufactured at its farm-to-fork facility in Israel in parallel to setting up its first commercial manufacturing plant in the U.S.”

SuperMeat debuted its platform at an event at its production plant, The Chicken, allegedly the world’s first farm-to-fork facility for local meat production according to the release.

Of course, the event was pet-friendly, as cultivated meat doesn’t require meat obtained through the slaughtering process. Cultivated meat, also known as cultured meat, is made by using animal cells to create real animal meat without having to raise or farm animals for food.

SuperMeat recently unveiled its B2B manufacturing platform that will allow incumbent food industry players to be at the forefront of the emerging cultivated meat industry

The event showcased a variety of meat applications using multiple cultivated poultry ingredients: Vietnamese spring rolls containing 100 percent cultivated muscle; a crispy chicken burger containing a 50 percent composition of muscle and fat; and pet food, containing 30 percent cultivated muscle and connective tissue.

“SuperMeat is the first B2B cultivated meat company to address the entire category of poultry meat from fat to muscle and anything in between,” Savir said. “As we demonstrated at the event, the versatility of the SuperMeat platform will allow our partners to produce a wide variety of poultry meat applications and introduce them to their target markets.”

Protein farming and sourcing have always been topics of much discussion in not only our industry but the economy overall. How will thinkers and innovators continue to address these concerns? Stay tuned as we find out.

SuperMeat
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