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Sweetmore Bakeries Acquires Sweet Eddie’s; David Veenstra and Ed Allen Comment

Sweetmore Bakeries Acquires Sweet Eddie’s; David Veenstra and Ed Allen Comment


CHICAGO, IL
Monday, May 20th, 2024

Sweet Eddie’s, a wholesale manufacturer of cinnamon rolls and a plethora of other high-quality baked goods, is joining the Sweetmore Bakeries portfolio. Sweetmore Bakeries recently announced that it has completed its acquisition of Sweet Eddie’s, bolstering its offerings across the retail and foodservice channels.

David Veenstra, Chief Executive Officer, Sweetmore Bakeries“We are thrilled to add Sweet Eddie’s to the Sweetmore family of bakeries,” commented Sweetmore Bakeries’ Chief Executive Officer David Veenstra. “Our goal is to serve the very best retail and foodservice customers with high-quality baked goods, and by adding the complementary cinnamon roll and yeast-raised categories to our portfolio, along with a great team at Sweet Eddie’s, we will be even better positioned to do so.”

Established in 1998, Sweet Eddie’s is a commercial bakery that specializes in handmade cinnamon rolls and almond brioche. Conveniently located in Atlanta, Georgia, Sweet Eddie’s is a preferred supplier of high-quality baked goods to wholesale customers nationwide, the company’s website stated.

Sweet Eddie’s, a wholesale manufacturer of cinnamon rolls and a plethora of other high-quality baked goods, is joining the Sweetmore Bakeries portfolio

“Our partnership with Sweetmore Bakeries will allow us to continue to invest in our facility and team and enable our growth with current and future customers,” Sweet Eddie’s Founder and President Ed Allen added.

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