College students prioritize convenience when it comes to their eating habits—a fact that Taco Bell® has capitalized on with its latest initiative. The chain has launched its Taco Bell at Home activation with the new “Taco Bell SOS Kit,” designed to help college students curb their cravings, even without a restaurant nearby. The kit features the newest Taco Bell at Home essentials from Kraft Heinz for students to recreate fan-favorite menu items.
“The Kraft Heinz Company and Taco Bell created the Taco Bell at Home line to bring the beloved and signature sauces, shells, seasonings, and more from the most popular Taco Bell menu items straight to your home,” said Megan Lang, Director of Brand Communications for Taco Bell at Home. “Our goal is to give fans the opportunity to satisfy their Taco Bell cravings anywhere, anytime, even if there is not a restaurant location nearby—including the students who suffer from the misfortune of a Taco Bell-less campus as they prepare for final exams.”
Each kit contains a wide variety of Taco Bell at Home products, including new Mild and Hot Flavored Crunchy Taco Shells; fan-favorite Mild, Hot, Fire, and Diablo sauces; and Original and Fajita seasoning packets. Kits will be delivered straight to students’ doors, courtesy of Amazon.
To give students the opportunity to enjoy their craveable Taco Bell at Home creations from the comfort of their beds while preventing spills, drips, and crumbs from staining their bedding, the kit also features an exclusive spill- and stain-resistant TwinXL-sized bed sheet.
According to a press release, students across the country can purchase their own kit for $7.99. Those unable to get their hands on a kit can still enjoy delicious at-home creations by trying the full lineup of Taco Bell at Home products, available at major retailers nationwide.
“We have such an amazing fan base—their love and devotion to the brand is unmatched,” says Katie Taylor, Senior Director of U.S. Brand Marketing. “We are thrilled that the SOS Kits and Taco Bell at Home will help bring some much-needed Taco Bell goodness to the students asking for new locations near their campuses.”
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