Zero-waste cooking and upcycled foods have taken on a renewed interest from consumers, especially during the pandemic. Shoppers are seeking out new ways to utilize the whole product while also keeping taste at the forefront. Take Two is one company that puts value into this way of life as part of its mission to create second chances for food, people, and the planet. To help drive this strategy forward, the upcycled foods company recently announced the hire of Holly Hurley Feather as Head of Marketing.
“I am so honored to join Take Two in a role that truly and authentically integrates my experience on world-class brands with my deep desire to create a more equitable and sustainable world,” commented Feather on her recent appointment as Head of Marketing to the company.
With more than 20 years of combined experience, Feather has also held roles at SC Johnson and Kimberly-Clark as Senior Global Brand Manager, developing and executing branding for household names like the Ziploc®, Glade®, and Kleenex® brands. Most recently, Feather consulted for the Sonicare® Brand at Philips, where she led the rebrand of the Protective Clean line and the launch of Philips One.
As Head of Marketing, Feather will bring her holistic insights, brand leadership, and structured strategy to Take Two, furthering the company’s mission to help catalyze the shift to a circular food system by reducing food waste.
“We are thrilled that Holly has joined Take Two as our Head of Marketing as we grow the world of plant-based milks into a more sustainable future through upcycled barley. Holly is a brilliant brand builder with tremendous vision, energy, and heart,” said Co-Founder and Chief Executive Officer, Jerek Theo Lovey.
According to the release, Feather holds an MBA in Marketing and Brand Management from Washington University in St. Louis and is an alumnus of New York University.
Congratulations to Holly Hurley Feather as she starts her new chapter in our industry!